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Press release

For immediate release

The North Face becomes presenting partner of all Harricana Events for the next three years

La Malbaie, January 25th, 2023 – The Événements Harricana team is proud to announce that The North Face Canada has become a presenting partner of all its events for the next three years (2023-2024-2025).

The North Face will present (in chronological order):

  • L’Échappée de l’Isle-aux-Coudres (June 17 to 19, 2023), formerly the Isle-aux-Coudres Half-Marathon;
  • Club Harricana, which offers permanent marked trails in the Massif de Charlevoix and Mont Grand-Fonds from June to October;
  • The FestiTrail du Massif de Charlevoix (1st edition on July 15, 2023);
  • The TransCharlevoix, a linear stage race (2nd edition from August 25 to 27, 2023);
  • The Ultra-Trail Harricana of Canada (12th edition from September 7 to 10, 2023), the most popular trail running event in the country;
  • The Quebec tour of the Trails in Motion film festival (October to December 2023).

The company specializing in sports clothing and accessories, mainly oriented towards mountain activities and trail running, has been the presenting partner of the event since the very beginnings, in 2012.

“This long-term commitment is not only a great mark of recognition and trust from an essential partner in the industry, but it is also most certainly one of the most important partnerships ever signed in the industry. world of trail running in Canada”, highlights the general manager of the event, Marline Côté. “The North Face is also a team of enthusiasts with whom we have had the great pleasure of collaborating with for twelve years. This partnership is therefore the result of a strategic vision, but also the fruit of a fluid collaboration and a natural alignment of our respective organizational values”.

As presenter of Harricana Events, The North Face will continue to support the organization’s innovative initiatives in order to contribute to the development of trail running in Quebec, in addition to participating in the success of the various events by energizing the hosting sites, providing equipment and accessories, as well as inviting renowned international athletes.

Carl Bissonnette, Senior Marketing Manager at The North Face Canada, applauds the partnership with Harricana Events for its strategic alignment with the company’s vision. “The North Face is very pleased to be associated with this organization which has positioned itself as a very strong and credible leader in the community over the past twelve years. This partnership reflects our commitment to advancing the industry and community as well as the discipline of trail running”.


Since its creation in 2012, Harricana Events has been a non-profit organization whose mission is to participate in the development and promotion of trail and ultra-trail running and, in a complementary way, to the promotion of outdoor activities and healthy lifestyles, through the organization of events whose outreach and spin-offs benefit social or community causes. The organization is particularly famous for organizing, since 2012, the Ultra-Trail Harricana du Canada, the most popular trail race in Canada. The event, which is held at Mont Grand-Fonds, in La Malbaie, brings together more than 3,000 athletes from all over the world on ten courses ranging from 1 km for children to 125 km for experienced athletes.


The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

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