Press release

For immediate release

The North Face becomes presenting partner of all Harricana Events for the next three years

La Malbaie, January 25th, 2023 - The Événements Harricana team is proud to announce that The North Face Canada has become a presenting partner of all its events for the next three years (2023-2024-2025).

The North Face will present (in chronological order):

• L’Échappée de l’Isle-aux-Coudres (June 17 to 19, 2023), formerly the Isle-aux-Coudres Half-Marathon;
• Club Harricana, which offers permanent marked trails in the Massif de Charlevoix and Mont Grand-Fonds from June to October;
• The FestiTrail du Massif de Charlevoix (1st edition on July 15, 2023);
• The TransCharlevoix, a linear stage race (2nd edition from August 25 to 27, 2023);
• The Ultra-Trail Harricana of Canada (12th edition from September 7 to 10, 2023), the most popular trail running event in the country;
• The Quebec tour of the Trails in Motion film festival (October to December 2023).

The company specializing in sports clothing and accessories, mainly oriented towards mountain activities and trail running, has been the presenting partner of the event since the very beginnings, in 2012.

“This long-term commitment is not only a great mark of recognition and trust from an essential partner in the industry, but it is also most certainly one of the most important partnerships ever signed in the industry. world of trail running in Canada”, highlights the general manager of the event, Marline Côté. "The North Face is also a team of enthusiasts with whom we have had the great pleasure of collaborating with for twelve years. This partnership is therefore the result of a strategic vision, but also the fruit of a fluid collaboration and a natural alignment of our respective organizational values".

As presenter of Harricana Events, The North Face will continue to support the organization's innovative initiatives in order to contribute to the development of trail running in Quebec, in addition to participating in the success of the various events by energizing the hosting sites, providing equipment and accessories, as well as inviting renowned international athletes.

Carl Bissonnette, Senior Marketing Manager at The North Face Canada, applauds the partnership with Harricana Events for its strategic alignment with the company's vision. “The North Face is very pleased to be associated with this organization which has positioned itself as a very strong and credible leader in the community over the past twelve years. This partnership reflects our commitment to advancing the industry and community as well as the discipline of trail running”.

ABOUT ÉVÉNEMENTS HARRICANA

Since its creation in 2012, Harricana Events has been a non-profit organization whose mission is to participate in the development and promotion of trail and ultra-trail running and, in a complementary way, to the promotion of outdoor activities and healthy lifestyles, through the organization of events whose outreach and spin-offs benefit social or community causes. The organization is particularly famous for organizing, since 2012, the Ultra-Trail Harricana du Canada, the most popular trail race in Canada. The event, which is held at Mont Grand-Fonds, in La Malbaie, brings together more than 3,000 athletes from all over the world on ten courses ranging from 1 km for children to 125 km for experienced athletes.

ABOUT THE NORTH FACE

The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

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Medias : 581-996-6400

Patrice Godin is Honorary President of the 2021 UTHC

It is with great enthusiasm that Événements Harricana announces that Patrice Godin is 2021 UTHC Honorary President.

A well-known actor in Quebec, “Pat Godin” is also an experienced ultra-marathoner. His race record is filled with great challenges and unique adventures. Author of the book Territoires inconnus and ambassador for youth causes, he regularly uses his communication skills to support the community and promote trail running. His charisma and his vision of trail running make him the perfect spokesperson to celebrate the 10^th anniversary of the Ultra-Trail Harricana du Canada™.

“This was the perfect time for me to accept the honorary presidency for Ultra-Trail Harricana du Canada™,” says Patrice. “I have always had an interest in this race, but had not yet had the chance to participate. This year is the year: I will be pleased to be there to experience this special edition with the UTHC runners.”

A Charlevoix gem

The athlete, who lives in the greater Montréal area, had the chance to discover certain sections of the UTHC races in the last few days.

“I was recently in Charlevoix for the filming of a documentary series. We trekked the Mont des Morios and Lac-à-l'Empêche trails, to name a few. Honestly, I was totally charmed. It’s a beautiful region. I was speechless! It's a chance to have a real trail race in the heart of these landscapes."

The trail spirit must remain true and authentic

Patrice Godin seeks authentic experiences in line with the trail spirit of his early years as a trail runner.

“I like it when things are wild, when they’re rough. Things have changed a lot since the first trail events ten years ago. I find it interesting when an organization remains close to its runners, when the athletes support each other. We are seeing many events that are expanding and moving away from their fan base. I like when things remain tightly knit within the community, when the human experience is preserved.”

Given his busy schedule and an injury he has been treating for some years now, Patrice is unable to confirm which race he will be participating in at this year’s UTHC. But one thing’s for sure, he will accompany the runners in their preparation and participate in a few activities on the sidelines of the official races.

We thank Patrice for his generous involvement with us!

The Ultra-Trail Harricana of Canada team has taken good notice of the creation of the UTMB World Series’ new international trail running circuit.

The present efforts of the team are geared toward a continued involvement with the Ultra-Trail World Tour, which is scheduled until the end of 2021. "We have committed ourselves to this circuit for 5 years now; this has lead us to meet wonderful runners and organizers from everywhere in the world", has explained Marline Côté, the executive director. "Thanks to the UTWT, we have found the inspiration and support to keep propelling us forward".

The Ultra-Trail Harricana of Canada team has explained that it will carefully study what the UTMB World Series wishes to propose, but that its organizational values are not aligned in such a way as to allow joining this kind of private circuit at this time.