Ultra-Trail Harricana of Canada and The North Face renew partnership for three more years

UTHC THE NORTH FACE partenariat 

La Malbaie, March 12, 2020 – Ultra-Trail Harricana of Canada and The North Face Canada are proud to announce that they have renewed their partnership for the next three years (2020-2021-2022).

The athletic wear and accessory company, mostly targeting mountain and trail activities, will continue in its role as the event’s title sponsor, as it has done since the race’s creation in 2012.

“This long-term commitment is a wonderful mark of recognition and trust by a valued partner who makes great contributions to the development of the trail running discipline in Quebec and in Canada,” says Marline Côté, Executive Manager of the event. “Not to mention the great pleasure we have of collaborating with their creative and dynamic team, which has made all the difference in the success of the event over the last nine years!” 

As title sponsor for Ultra-Trail Harricana of Canada (UTHC), The North Face will continue to support the innovative initiatives the event is known for, in addition to contributing to its success by enhancing the arrival site and welcoming internationally renowned athletes.

Maxim Turcotte, title, applauds this partnership with UTHC for its strategic fit with the company’s vision. “The North Face is very pleased to be associated with this popular and prestigious trail race. This partnership reflects our commitment to continuously pushing our limits, motivated by our instinct for exploration.”


Since its beginnings nine years ago, Ultra-Trail Harricana has become a leader in Canada trail running. The event offers runners the chance to compete in Charlevoix’s breathtaking backcountry and to take on an exciting physical challenge. The 125 km is part of the prestigious Ultra-Trail World Tour circuit, positioning the event on an international level unlike any other race of its kind in Canada.


The North Face® fundamental mission remains unchanged since 1966: provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.