Press release / For immediate release 

Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years

UTHC_TNF_ultra trail harricana canada the north face charlevoix

La Malbaie, 22th July, 2021 – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running, has been the presenting partner of the event since its very beginnings, in 2012.

“This long-term commitment is a great mark of recognition and confidence on the part of a preferred partner who contributes enormously to the development of trail running in Quebec and Canada”, highlights the general manager of the event, Marline Côté. “That’s not to mention all the pleasure we have in collaborating with their creative and dynamic team who have made all the difference in the success of the event for the past nine years! “.

As presenter of the Ultra-Trail Harricana du Canada™, The North Face will continue to support the novel initiatives that are the hallmark of the event, in addition to participating in its success by revitalizing the finish line site and welcoming renowned international athletes.

Maxim Turcotte, Senior Sports Marketing Specialist at The North Face Canada, applauded the partnership with Ultra-Trail Harricana du Canada™ for its strategic fit with the corporate vision. “The North Face is very happy to be associated with this popular and prestigious trail race. This partnership reflects our commitment to bring the industry and the community as well as the discipline of trail running to another level” he says. 


Since its inception ten years ago, Ultra-Trail Harricana du Canada™ has established itself as a leader in trail running in Quebec. The event offers runners breathtaking scenery in the Charlevoix backcountry, as well as a stimulating physical challenge. The event, which is part of the renowned Ultra-Trail World Tour circuit, is also the most popular in the country to date, expecting more than 2,500 athletes from September 9 to 12 in Charlevoix.


The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

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